Togit: Enabling employed mothers to have better work-life balance
Grand Finalist - Philips Service Design Challenge '23
Area
Experience Design
Service Design
My Role
Researcher, Strategist,
Prototyper, Motion Designer
Duration
December 2022 - May 2023
Industry
Childcare & Maternal Care
Women Empowerment
Discover the final solution, its scope, the business rollout strategy, and more here
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Discover the final solution, its scope, the business rollout strategy, and more here
↑
Discover the final solution, its scope, the business rollout strategy, and more here
↑
The Problem
Working mothers in India face increasing difficulty in balancing childcare and careers as traditional support systems have weakened and reliable, affordable childcare options remain scarce.
Working mothers in India face increasing difficulty in balancing childcare and careers as traditional support systems have weakened and reliable, affordable childcare options remain scarce.
Working mothers in India face increasing difficulty in balancing childcare and careers as traditional support systems have weakened and reliable, affordable childcare options remain scarce.
The Solution
Togit eases the childcare burden for employed mothers by providing affordable, intergenerational care, helping them achieve a better work-life balance.
Togit eases the childcare burden for employed mothers by providing affordable, intergenerational care, helping them achieve a better work-life balance.
By repurposing local spaces and partnering with communities, Togit creates a supportive environment where trained caretakers and elderly volunteers provide personalized care, fostering trust, growth, and connection.
Facets of the Solution
Intergenerational Care
Involving elderly residents as volunteers to provide individual attention to children, fostering trust among mothers and addressing loneliness in the elderly.
Intergenerational Care
Involving elderly residents as volunteers to provide individual attention to children, fostering trust among mothers and addressing loneliness in the elderly.
Intergenerational Care
Involving elderly residents as volunteers to provide individual attention to children, fostering trust among mothers and addressing loneliness in the elderly.
Real-Time Parental Assurance
Implement app-based live updates, allowing mothers to monitor their children's well-being throughout the day.
Real-Time Parental Assurance
Implement app-based live updates, allowing mothers to monitor their children's well-being throughout the day.
Real-Time Parental Assurance
Implement app-based live updates, allowing mothers to monitor their children's well-being throughout the day.
Community-Based Childcare
Establishing childcare centers within residential societies, making them easily accessible and reducing transportation concerns for working mothers.
Community-Based Childcare
Establishing childcare centers within residential societies, making them easily accessible and reducing transportation concerns for working mothers.
Community-Based Childcare
Establishing childcare centers within residential societies, making them easily accessible and reducing transportation concerns for working mothers.
Flexible Expansion Model
Repurposing existing facilities and partner with institutions to scale the service, adapting to various locations and community needs.
Flexible Expansion Model
Repurposing existing facilities and partner with institutions to scale the service, adapting to various locations and community needs.
Flexible Expansion Model
Repurposing existing facilities and partner with institutions to scale the service, adapting to various locations and community needs.
Holistic & Affordable
Maintaining a low child to caretaker ratio by combining elderly volunteers with trained staff, ensuring quality care at a sustainable cost.
Holistic & Affordable
Maintaining a low child to caretaker ratio by combining elderly volunteers with trained staff, ensuring quality care at a sustainable cost.
Holistic & Affordable
Maintaining a low child to caretaker ratio by combining elderly volunteers with trained staff, ensuring quality care at a sustainable cost.
Service Blueprint
Business Model Canvas
I craft impactful interactions and experiences which help shape meaningful behaviours.
or reach out to me via mail:
I craft impactful interactions and experiences which help shape meaningful behaviours.
or reach out to me via mail:
I craft impactful interactions and experiences which help shape meaningful behaviours.
or reach out to me via mail: